SAN DIEGO – January 4, 2002 – Adaptium, Incorporated, a premier La Jolla, California based software, design, and technology consulting firm, today announced an agreement with Net Music Promotions, LLC., an online music promotions firm based in Hollywood, CA to provide IT support and creative digital design for record label launches and online marketing promotions. For smaller yet highly demanding firms like Net Music Promotions, online security, reliable technology support, and robust creative online marketing tools are a must for fast market penetration for every online promotional launch.

“Adaptium is an essential key to our business support as they provide reliable technology platforms which enable accurate information gathering and custom software for strategic marketing for our clients. With the growing market of online music lovers, the artists need reliable online and digital promotions to communicate with their fan base,” says Trevor Lane, of Net Music Promotions.

“Reliable, dynamic, and secure online promotions are a key factor to help increase revenues and sales productivity for the artist. Adaptium’s software and architecture experience reduces our maintenance and administrative costs as well, often a burden our company previously absorbed or one that unfortunately was passed to the client.” says Lane. “We chose Adaptium based on the need for an evolved and experienced approach to custom and creative online marketing that took into account the complex matrix of new emerging markets and opportunities, combined with a new, ever growing spectrum of digital and electronic media choices supplied by the digital marketplace.”

The primary focus of Net Music Promotions is to extend brand presence online while promoting a song release and artist through interactive, online tools, and brands into exponentially growing information and entertainment content based platforms. This allows Net Music Promotion’s online marketing to organically and efficiently extend brand presence and the development of highly effective marketing platforms tied directly to the artist.

Adaptium has established expertise in custom programming and software development. We specialize in efficient and reliable database design and architecture, custom server design and architecture, managed co-location, and secure intranets and extranets. We implement web sites that are unique, different, and that encompass the latest web technology, high impact marketing strategies, and interactive features designed to meet the needs of our clients and their market place.

Adaptium’s design, data, and management solutions continue to set the standard by offering products and services that meet the demands of a constantly changing marketplace.

Adaptium (www.adaptium.net), headquartered in La Jolla, Calif., is a premier software, design, and technology firm tailored to meet the electronic, software, and programming needs of small to medium sized business.

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