SAN DIEGO – September 9, 2002 – Adaptium Incorporated, a premier La Jolla, California based software, design, and technology consulting firm, and Kubichan Communications, LLC, a San Diego based provider of marketing, branding, media and public relations and business development solutions, today announced an agreement for a strategic collaboration to jointly develop, promote and market their business’s products and services. This collaboration will extend both Adaptium’s and Kubichan Communications’ complete solutions, by providing their customers with streamlined, fully tested software and programming integration with full scale strategic marketing, positioning, public relations and business development.

As part of the collaboration, Adaptium’s products and services, which include a fully integrated shopping cart technology, and a web based solution for photographers branding presence, will be coupled under Kubichan Communications’ product launches and channel marketing efforts. Adaptium’s leadership as a technology company and a custom software provider, uniquely positions it to drive brand presence through integrating products and services into exponentially growing information and software content based platforms and creative marketing tools. Adaptium expects their expertise, combined with Kubichan Communications’ strategic marketing background and positioning, to further accelerate market adoption of both companies’ products and services.

"By working closely with Kubichan Communications, we hope to expand the use of technologies throughout the California and Tijuana business basin. Kubichan Communications is invaluable in providing enterprise solutions, such as strategic marketing communications, effective media relations and driving business development revenue generating opportunities,” says David Maliachi, CEO of Adaptium, Inc.

“Adaptium is invaluable in providing enhanced resources and expertise with technology initiatives and custom software," said Katharine Kubichan, president of Kubichan Communications. "We look forward to working with Adaptium to further enhance specialized requirements in solving the unique and complex marketing challenges of today’s diverse and digital marketplace.

"We anticipate that our collaboration with Adaptium will raise the bar on Kubichan Communications’ performance and ease of use in the technology and eCommerce arena and accelerate the integration of digital and electronic marketing for our internal and client use," said Kubichan. "We look forward to working with Kubichan Communications to aggressively drive adoption of our technologies, creative and sophisticated conventional and electronic solutions, leveraging our software and creative integration experience to enable customers to take full advantage of the convenience afforded by this exciting partnership,” said Maliachi.

Kubichan Communications, LLC is a leading marketing, media and business development solutions provider. With a strong background in the international arenas, Kubichan Communications designs, develops and implements strategic business solutions for a variety of markets and industries. Our diverse industry portfolio includes telecommunications, entertainment, media relations, fashion, medical and non-profits. These industries and our business services support our core mission: connecting everything for the complex matrix of new emerging markets/opportunities.

Adaptium has established expertise in custom programming and software development. We specialize in efficient and reliable database design and architecture, custom server design and architecture, managed co-location, and secure intranets and extranets. We implement web sites that are unique, different, and that encompass the latest web technology, high impact marketing strategies, and interactive features designed to meet the needs of our clients and their market place.

Adaptium’s design, data and management solutions continue to set the standard by offering products and services that meet the demands of a constantly changing marketplace.

Adaptium (www.adaptium.net), headquartered in La Jolla, Calif., is a premier software, design, and technology firm tailored to meet the electronic, software, and programming needs of small to medium sized business.

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